Punch Taverns have teamed up with Carlsberg and Carling on a nationwide promotion giving UK drinkers the chance to enjoy a free pint in Punch pubs.
Beginning on the 27th April and running till midnight on Friday 1st May, the promotion gives pub customers the chance to enjoy a free pint of either Carlsberg or Carling lager, the nation’s favourite beer category, on Punch Taverns.
Targeting half a million customers
The promotion, which has been open to Punch Partners who are members of the Punch Buying Club Sports Club and have a paid TV subscription, will target over half a million customers across the country inviting them to claim their free pint via their smart phone.
An email will be sent to potential customers using an active database of email addresses, highlighting the opportunity to register for a free pint, and receive notification of the pubs taking part. The customer is then able to select one of the participating pubs and, upon visiting the pub, hands their mobile phone to a member of staff who just hits the ‘redeem’ button, getting the customer his or her free pint of Carlsberg or Carling.
Each pub taking part is allocated eighty eight pints at the start of the promotion and each time a free pint is redeemed, an automatic counter removes a pint. Once a pub’s allocation of eighty pints has been used, the pub details will disappear from the web.
Any pub that redeems just one pint as part of the promotion will be refunded by Punch with a free eleven gallon of Carlsberg or Carling.
From cask ale to lager: new customers attracted
Stephen Martin, Category Manager for Punch Taverns is excited about the potential of the promotion saying: “We’ve been running a successful free pint promotion around cask ale week for several years now, so we decided to link up with Coors and Carlsberg to deliver a free pint for the huge numbers of drinkers in the UK who enjoy a pint of lager.
“Our findings show that seventy per cent of Partners who take part in this kind of promotion see new customers coming to the pub, and fifty percent see those claiming the free pint staying for more drinks.
“We’re supporting our partners to get more people into their pubs, staying longer and have a massive opportunity with the lager category.”
Over 700 eligible pubs have signed up to the free pint promotion via the Punch Taverns Buying Club, with emails being sent to the customer base from w/c 20th April 2015
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