Pepsi has announced the launch of a new on-trade glass bottle range, leading with Pepsi MAX. This will be supported by a range of new signature spirit serves, including Vermouth MAX, Brandy MAX, Tequila MAX and Bourbon MAX.
The new sleek and contoured Pepsi MAX bottle is inspired by the original heritage bottle and will also be rolled out across Diet Pepsi and original Pepsi.
Available from May in a 330ml size for ‘with food’ occasions, as well as 200ml size for mixing with spirits, the new dynamic glass bottle will be supported by ongoing Pepsi MAX and targeted outlet support, focused on targeting millennials through its digital channels.
Pepsi MAX will also be capitalising on its complimentary flavour profile, by encouraging its use in pairing with spirits, ensuring Pepsi MAX can be enjoyed in a wider range of social occasions.
For discerning bars and restaurants
Jonathan Gatward, GB Marketing Director for Britvic,comments: “The new Pepsi MAX bottle has been designed to sit perfectly in the most discerning bars and restaurants. The citrus and caramel ‘full mouth’ flavours of Pepsi MAX delivers maximum taste with no sugar making the liquid perfect for mixing with spirits. With that in mind we’re confident that the UK on-trade will love our signature serves and we look forward to seeing and tasting any new unique drinks that the trade create with Pepsi MAX themselves.”
Pepsi MAX is distributed in the UK by leading soft drinks manufacturer Britvic Soft Drinks.
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