TripAdvisor has extended Review Express, the travel site’s free review collection solution, enabling hotels to systematically collect TripAdvisor reviews following a guest’s stay. This automation is made possible through an integration with the hotel’s existing technology provider. Over 100 technology providers, including property management systems and booking engines, are already on board allowing their hotel customers to benefit from the integration to drive more new reviews.
Encouraging fresh reviews
Review Express is a free, effective solution that makes it easy for hotels registered on TripAdvisor to encourage fresh reviews. Since the launch of Review Express in May 2013, business owners had the option to visit TripAdvisor’s Management Centre and send customisable emails to their customers asking them to write a review about their experience. TripAdvisor has simplified the process through an integration with the hotel’s existing technology provider – hoteliers can now set up an email campaign so that the review request is sent automatically to guests, two days after they check out.
Improving the quality of hotel service
“Almost 60,000 hotel and bed & breakfast owners have already made Review Express part of their post-stay communication program for customers – now, we have created a faster solution for time-pressed accommodation owners through this new integration,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.
“According to a recent study, 70 percent of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews. By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation,” continued Shah.
33% uplift in reviews
Encouraging reviews in a programmatic way will help hotels collect more feedback and online content – Review Express users see an average 33 percent uplift in their number of reviews on TripAdvisor. Additionally, reviews posted as a result of the Review Express property management system integration will be attributed on TripAdvisor as ‘collected in partnership’ with the hotel.
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