TGI Fridays has launched its Celebrations Club – offering even more rewards for guests throughout the year. Those enrolled will continue to receive a choice of complimentary cocktails, smoothies or desserts for themselves and up to five friends on their birthday – but Fridays will now offer guests these celebratory treats on their half-birthday too, giving Brits even more reason to celebrate.
The Celebrations Club also keeps members up to date on promotions and events at their favourite Fridays, adding a local and personalised touch to the new celebration experience.
Building on the previous success of the original TGI Fridays Birthday Club, new Fridays’ fans are able to sign up through the TGI Fridays website, whilst those who are already signed up to the TGI Fridays Birthday Club will automatically be enrolled in the Celebrations Club.
Karen Forrester, CEO for TGI Fridays UK,commented: “We’re well-known as a destination guests come to for a real celebration experience. Our Birthday Club has been incredibly popular with Fridays fans with many thousands signed up to it, so we wanted to take this to the next level and give our guests another excuse to come and celebrate with us. After all – who wouldn’t want two birthdays a year?”