Leading South West brewer St Austell Brewery has announced it has brewed and sold 100,000 brewers’ barrels of its own brand beers in the last 365 days – the first time this milestone amount has been reached in the company’s 164 year history. The figure was hit on St Piran’s Day, the national day of Cornwall.
The landmark of 100,000 brewer’s barrels – equivalent to 28.8 million pints – includes all of St Austell Brewery’s own brands beers, such as its multi award-winning Tribute Pale Ale, Proper Job IPA and Korev lager.
Fourfold increase
Roger Ryman, Head Brewer at St Austell Brewery (pictured above with the brew team), said: “Ten years ago we were selling approximately 25,000 barrels a year. To hit 100,000 barrels today just shows the exponential rise in the popularity of St Austell beers.
“This growth has been predominantly driven by our flagship beer Tribute, which has gone national. But other brands have come though over recent years to support it, with Proper Job and Korev really blossoming. If we continue to grow at this rate then we could well hit 200,000 barrels by 2020.”
James Staughton, Managing Director ofSt Austell Brewery, said: “I am absolutely ecstatic to report that we have brewed 100,000 barrels of beer in the last 365 day period. I cannot put into words what an amazing achievement this is. It is a landmark figure that will go down in the history of the company and one that everyone in the business is very proud of. It is a TRIBUTE to the PROPER JOB we have done over recent years and to the customers who choose our beers! What a great announcement on St Piran’s Day.”
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