The total pub market is forecasted to grow by 2% this year to £21.85bn thanks to growing hybridisation in the sector, according to the latest new report from Allegra Foodservice
Pubs are winning share
Pubs are winning share of consumer visits at breakfast, lunch and dinner, so much so that in the last quarter of 2014, 84% of UK adults visited pubs for meals or snacks, the highest level on Allegra’s record. The average number of pub meals per head per month also rose to a new high at 1.7 driving annual levels that exceed those for chain and local restaurants, as well as for fast food.
Changing the way consumers use pubs
Simon Stenning, Executive Director, said: “Pubs have obviously struggled since 2007, but actions of all PubCo’s, whether managed or tenanted, corporate or small groups, are starting to change the way that consumers utilise pubs.
Hybridisation attracts consumers
“Pubs are reinventing their mojo and regaining their place in British society so Allegra has identified that for pubs to continue to strengthen their place in society they can focus on one of, or a combination of, four business models – all day dining, a locally relevant wet-led pub, an after-work high street pub or a food destination. Hybridisation of concepts and models has been one way that attracts consumers to pubs, so any possible combination of these four models will result in a hybrid pub and can potentially see the strongest growth in the pub sector.”
UK Pub Market Report 2015
The findings are part of Allegra Foodservice’s first definitive annual report on the UK Pub Market. The report is split into three key chapters and focuses on managed & branded, tenanted & leased pubs, independent pubs and social clubs
Market insight
The market insight section focuses on the pub market as a whole and details the pub market value, which is expected to reach £21.85bn over 2015, together with details of outlet numbers. The report highlights that net closures are to continue in the pub market despite the physical expansion within branded & managed pubs and also shows that managed pubs have been resilient in post-recessionary years. The chapter also covers in-depth views from over 200 industry stakeholders on trading outlook and key challenges for the market.
Consumer insight
The consumer insight section delivers critical insight into consumers’ behaviour, frequencies of visits, missions and needs, together with satisfaction rankings. The report highlights the move to all day dining as breakfast visits grow in importance, now accounting for 15% of pub visits.
Through monitoring average spend levels per visit, Allegra have categorised pub brands and independents into value, mainstream and premium categories in order to better compare branded chains to local unbranded pubs from consumer perspective.
Competitive landscape
The competitive landscape section of the report gives an insight into the leading tenanted and managed pub groups and brands and reveals which groups or brands are outperforming the wider market. This section also provides profiles of the top 20 pub brands including outlets, financials, future developments and strategic SWOT analysis.
Released on 2 March, The UK Pub Market Report 2015 is Allegra Foodservice’s definitive annual study on the growing and dynamic UK Pub market. The pub report provides a unique, in-depth view of the size and breadth of the managed & branded, tenanted & leased, social and independent pub sector complete with detailed market share, consumer insight and competitive landscape of the pub market.
About Allegra Foodservice
Allegra Foodservice delivers best-in-class business and consumer intelligence for the UK food and beverage sector. Services provide foodservice operators, suppliers, distributors and stakeholders with crucial market data, consumer insight and competitive intelligence, and enable clients to realise their corporate, strategic and tactical aims through programmes that are tailored to meet their requirements.
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