Preferred Hotel Group, a global collection of independent luxury hotels, has introduced its move from a multi-brand portfolio to one master brand, Preferred Hotels & Resorts.
Leveraging the strong heritage of the Preferred name, this rebrand represents the company’s commitment to help travellers better identify the hotel that will provide them with a luxury experience that meets their life and style preferences for each occasion. Guests can now browse and book stays at any of the 650 hotels, resorts, and luxury properties within the Preferred Hotels & Resorts portfolio via the new brand website.
Authentic and memorable independent hotel experiences
“In a time when travellers are overwhelmed by the multitude of new hotel brands, we are going back to the foundation on which our company was built to provide clarity during the travel planning process,” said Lindsey Ueberroth, President & CEO (above). “As one brand, Preferred Hotels & Resorts will more effectively serve today’s travellers as the world’s most trusted resource for authentic, and memorable independent hotel experiences.”
Five ‘collections’
Understanding that travellers have different objectives for each individual trip, each property within the new brand portfolio has been aligned with one of five collections – Legend, LVX, Lifestyle, Connect, and Preferred Residences.
Addressing evolving consumer expectations and changing travel trends, the collections provide a more intuitive way for guests to research, select and book travel by defining hotels based on the type of luxury experience they offer. On the new website, guests can search for a hotel by collection or by other preferences such as hotel name, experience, location and price point.
Setting new standards
“Our new branding empowers today’s dynamic travellers to determine exactly what will make each trip feel luxurious, expanding the definition of luxury travel beyond the confines of traditional perceptions such as white gloves or stars,” said Ueberroth. “By doing so, Preferred Hotels & Resorts will set new standards for travelling well.”
Whether choosing an iconic destination resort for a family celebration or a well-located hotel with personalised service, all guests of Preferred Hotels & Resorts will experience high quality standards and unparalleled service. Every hotel in the portfolio is required to maintain by the Preferred Hotels & Resorts Integrated Quality Assurance Programme, which combines traditional on-site inspection scores with real-time social media reviews.
iPreferguest loyalty programme
To further enhance their independent hotel experience, travellers can enrol in the iPreferguest loyalty programme, which rewards members with points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary internet at more than 550 participating properties worldwide.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their needs and life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme. The iPrefer guest loyalty programme, Preferred Family, Preferred Pride, and Preferred Golf offer valuable benefits for travellers seeking a unique experience. For more information, visit PreferredHotels.com.
Preferred Hotels & Resorts: the Legend collection
LEGEND
The Preferred Hotels & Resorts Legend collection is the ultimate portfolio of exceptional properties in the world’s most remarkable destinations. Globally sophisticated and culturally refined, these singular properties feature exquisite accommodation, stellar and intuitive personal service, renowned dining, and exceptional spas, setting the stage for the most unforgettable experiences.
Preferred Hotels & Resorts has three London properties within the Legend collection that includes The Beaumont Hotel. Irish properties within the collection include The K Club in County Kildare.
LVX
The Preferred Hotels & Resorts LVX Collection represents renowned properties that feature the finest accommodations coupled with attentive, engaging, and exclusive personal service. These worldly and illustrious hotels, located in vibrant city centres or destination escapes, provide guests with notable inspirations and memorable experiences through exceptional dining, entertainment, and spas.
ME London is one of two LVX properties in London.
LIFESTYLE
The Preferred Hotels & Resorts Lifestyle Collection represents premier global properties that offer engaging stays and memorable moments. Authentic, intelligent, and approachable, this diverse collection presents responsive service and local dining that articulate culture and style.
With ten London properties, the Lifestyle collection is well represented in the capital.
CONNECT
The Preferred Hotels & Resorts Connect Collection is an international portfolio of hotels that connect people to friends and family, business associates, and interesting neighborhoods. Inspired by local culture, these smart, well-appointed, eclectic, and welcoming hotels seamlessly combine value with comfort and convenience to relax one’s busy, on-the-road life.
PREFERRED RESIDENCES
Preferred Residences represents the highest level of living with luxury. Distinctively designed, each refined residence in this collection is located in the world’s most desired locations. Exquisitely appointed, these residences are accompanied by a phenomenal array of services and represent the very best features of a luxury hotel within the comforts of a residence setting.
The K Club, Kildare is an internationally acclaimed property with a world-class client offering.
To experience the new Preferred Hotels & Resorts and to browse the brand’s worldwide portfolio click here