After experimental brewing, branding and market research, Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, have brought out a new permanent ale. Oliver’s Island will be the only gold cask ale in the brewery’s portfolio and is set to be available to pubs in the coming weeks.
‘A harmony of Citrus, Floral Hops and Golden Malt’
Measuring out at 3.8%, the ale is already very easy to drink and this is aided by the citrus and tropical fruit notes provided by the Goldings hops giving Oliver’s Island a crisp bite in its finish. In a new technique from the London brewer, thanks to the input of Melissa Cole, orange peel is added as a special ingredient in the brew to create a genuine and refreshing zesty flavour, reminiscent of the characteristic orange hints produced from the Fuller’s yeast.
The brewing process for Oliver’s Island ensures a refreshing and new flavour to the Fuller’s range, described as a “harmony of Citrus, Floral Hops and Golden Malt”.
The name however, is drawn from a Thames island only 2 miles from the Chiswick brewery and is a true companion to London’s riverside drinking scene.
Georgina Young, Brewing Manager explained: “We’re brewing this beer with British Pale Ale malt and Cara gold malt which gives biscuit notes. But also with oat and wheat to form a full body. Using Goldings and Liberty hops brings a citrus character to the beer and our addition of real orange peel in the copper means there are strong citrus notes in the finish.”
Melissa Cole, Beer writer and Sommelier said, “I’ve always said that I get a strong characteristic of orange blossom from the Fuller’s yeast, so I wanted to build on that with the addition of a carefully selected orange peel to create a really refreshing ale with true Fuller’s character.”
A new style of Fuller’s
Jane Jones, Fuller’s Head of Marketing, said: “Oliver’s island will not only fill a void in our current array of cask products but open consumer’s eyes to a new style of Fuller’s. The unique qualities of this wonderful beer will reach out to our publicans as well as our customers and make for an easy drink any time of year. Oliver’s Island is here to give discerning drinkers something special.”
About Fuller’s
Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 181 Managed Pubs and Hotels and 205 Tenanted pubs, with a focus on outstanding cask ale, great wine, exemplary service and delicious fresh, home- cooked food. The Company also has 641 boutique bedrooms in its Managed estate and owns a 51% share of The Stable, a craft cider and pizza restaurant business. Fuller’s pub estate stretches from Brighton to Birmingham and from Portishead to the Greenwich Peninsula, including 168 locations within the M25.
The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer.
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