H&C News are constantly in search for social media content that really can help marketers by citing strategies and tactics that have worked for brands rather than the all too common generic guff full of esoteric acronyms.
Innocent Drinks Joe McEwan, Head of Digital & Communities, and Helena Langdon, Communities ManagerSo we were delighted when we found an article by SocialBro that sets out how Innocent Drinks use twitter to really engage with people, a commonly used term in social media but seldom defined.
Andy Vale, SocialBro interviewed Innocent Drinks Joe McEwan, Head of Digital & Communities, and Helena Langdon, Communities Manager, about why engagement is so important to Innocent Drinks, how they have started full marketing campaigns on Twitter, and how to build up a loyal, vocal customer fan base like theirs. The article goes into great detail explaining what has been done and how as well as the engagement results achieved. We hope that readers of H&C News who are looking to increase engagement with their twitter followers and wider social target audience find the full article as engaging as we did, you can read it here