Wine Innovations has reported huge interest in its Intrepid Fox single-serve wine from caterers, hoteliers and transport operators, following the product’s official Scottish launch at the annual ScotHot trade show. Visitors to ScotHot, which attracts the biggest and best of the catering, hospitality and tourism industries, were particularly impressed with Intrepid Fox’s innovative packaging.
A particular feature of the product’s design that resonated with people visiting the Wine Innovations stand at the show was the safety benefits afforded by the shatterproof PET glass. As well as being near unbreakable, each glass comes sealed with an easily peelable foil lid, removing the possibility of costly and potentially hazardous spills.
Business Development Manager for Wine Innovations, Renu Sunak, explained: “There is a huge market for wine in this country, but for safety reasons most venue and transport caterers are unable to serve the wine in glasses, and the logistics of transporting and storing glass bottles can be troublesome. Intrepid Fox overcomes these difficulties while offering the customer a more sophisticated alternative than drinking out of flimsy plastic cups or beakers.”
Intrepid Fox glasses look and feel just like a traditional wine glass, without any of the safety implications of real glass. The product’s design promotes rapid dispensing, making Intrepid Fox perfect for caterers operating at busy venues where rate of service is crucial for maximising revenue.
Renu further commented: “After speaking to so many people at ScotHot, it is clear that there is a lot of demand for Intrepid Fox, including in markets we may not have considered before. A wide range of traders, from transport and venue caterers to nightclubs and hotels, can all benefit from our easy-serve, shatterproof ‘wine in a glass’”.
To learn more about Intrepid Fox click here