Just months after launching Welcome by Le Club Accorhotels, Accor’s digital welcome service is already available in more than 1,000 hotels around the world. 70% of Accor’s hotels in Latin America, 40% of its addresses in Northern, Central and Eastern Europe, and 20% of its French establishments now offer their guests this new experience.
40% from mobiles
This service, which already boasts close to 3,000 check-ins a day, of which over 40% are made from mobile telephones, is fully compatible with the habits of connected travellers and has been particularly well received, with 92% of guests who have tried it declaring that they will use it again for their next stays.
In 2015, Accor will equip another 1,500 hotels, so that 75% of its French and European networks offer this online check-in / fast check-out solution.
Welcome by Le Club Accorhotels is part of Accor’s digital strategy, which aims to rethink and incorporate digital technology throughout the customer journey.
Online check in
This service allows guests to check in online two days before they arrive. It spares them the usual time-consuming administrative formalities on arrival and means their rooms are chosen and allocated ahead of time based on the information they have provided beforehand. When the guests arrive, their room key is ready, the hotelier welcomes them in a smoother and more personalized manner. When they leave, they can do so quickly. Check-out simply consists of handing in the key to indicate that their room is free. The invoice is sent to them by email.
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