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If it’s Valentine’s Day, it must be…pizza

By James Russell: If it’s Valentine’s Day, it must be…pizza

February 11, 2015

Brits are set to get ‘extra cheesy’ this weekend, as Domino’s Pizza gears up for one of its busiest nights of the year, with an estimated 4 million slices of freshly-made pizza to be delivered to love nests across the UK on Saturday 14 February 2015.

The predicted peak in pizza sales is a 26 per cent increase on a standard Saturday night’s trading for the pizza company. The busiest time for orders is expected to be around 7.00pm.

The ultimate sharing food

Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Over the past few years, we’ve noticed customers across the country are shunning overpriced and overcrowded restaurants in favour of staying indoors to enjoy a night of ‘Pepperoni Passion’ with their special someone. Freshly baked pizza is the ultimate sharing food that can be delivered direct to your door, making it a delicious option for those who are looking to enjoy a slice of the action this weekend.”

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