SMG Europe, the owner of Manchester Arena (pictured above) and the First Direct Arena in Leeds, has acquired event catering and hospitality specialist, CGC Events Ltd.
SMG
SMG is a worldwide leader in venue management and, along with its US base, is working on projects throughout the UK, Europe, Middle East and Australasia. The business has a strong foothold in both the domestic and international entertainment venue markets, and also has ownership of the Metro Radio Arena in Newcastle and Odyssey Arena in Belfast, as well as venues in Poland and Germany. It has turnover of £45m and the combined European group has total revenues of £175m under management.
CGC
Leeds-based CGC is an event catering company with an annual turnover of £20m and 200 full time staff, rising to more than 1,000 staff on peak days. The business caters exclusively at eight racecourses across the north of England, including the world famous York Racecourse. Alongside this, CGC also provides matchday and non-matchday catering for five northern football and rugby stadiums as well as public and event catering at ten heritage locations including the Yorkshire Event Centre in Harrogate.
In addition to its venue catering, CGC offers a bespoke catering service at events ranging from Welcome To Yorkshire’s 2014 White Rose Awards to the annual Harrogate Flower Shows.
Strengthening F&B service
The deal will enable SMG to supplement its SAVOR catering services, providing top quality food and beverages across its range of high profile venues, which host the likes of Rihanna, Coldplay, Michael McIntyre, Take That, U2 and the acclaimed Phoenix Nights which is currently in Manchester.
Wes Westley, SMG President and CEO, said: “Local knowledge is the foundation of our worldwide success and this acquisition really strengthens our established food and beverage service, SAVOR.
“As the owner of a number of Europe’s most prestigious venues, we stage some of the world’s biggest acts, so we want to provide our customers with the highest quality experience. CGC is undoubtedly the best in its field and will enable us to extend our offering, so we’re delighted to be working alongside the team.”