Redefine|BDL Hotels, the UK’s largest independent hotel management company, has launched an online portal offering customers direct access to deals across its extensive portfolio.
Its new customer website, GreatHotelOffers.co.uk, features deals and promotions at a range of properties across the UK and Northern Ireland including Best Western, Aloft, Crowne Plaza and DoubleTree by Hilton hotels, as well as private label properties.
Users can search hotels by location or type of stay, with hotels recommended for family breaks, spa breaks, hen and stag parties and romantic trips, among others.
Customer access to best prices
Its launch follows hot on the heels of Redefine|BDL Hotels adding 22 new hotels to its impressive portfolio as part of an agreement with LRG Acquisition Limited. The company now manages a total of 70 properties, working with IHG, Hilton Worldwide, Best Western, Wyndham Hotels & Resorts and Starwood Hotels & Resorts Worldwide.
Yvonne Brennan, Group Marketing Manager for Redefine|BDL Hotels, said: “For the first time, Redefine|BDL Hotels is giving customers the chance to source deals from, and book breaks at, its full collection of hotels in one place. We manage properties in all four corners of the UK and Northern Ireland, so customers will be spoiled for choice.
“Great Hotel Offers is designed to reward our customers with direct access to the very best prices at our hotels, as well as inspiration for UK getaways. We’ve invested significantly in our digital marketing capabilities, including our CRM system and email marketing, as well as expanding our internal digital team.”
Offers include an overnight stay and luxury cruise for two at the Langstone Hotel in Portsmouth from just £150, and Rosslea Hall Hotel in Helensburgh’s ‘Lazy Sunday’ package, which includes dinner bed and breakfast as well as a sumptuous Sunday lunch, from £119 per room.
The full range of Redefine|BDL Hotels’ offers can be found here