STR Global’s preliminary January 2015 data for London indicates positive hotel performance.
Based on daily data from January, London reported:
- increases in supply (+3.4 percent) and demand (+5.3 percent);
- a 1.8-percent increase in occupancy to 69.4 percent;
- a 2.5-percent increase in average daily rate to GBP124.33; and
- a 4.3-percent increase in revenue per available room to GBP86.25.
“London had a great start to the new year, continuing to grow RevPAR for the 17th consecutive month, achieving the highest levels in this measure since 1993, when STR Global started collecting performance data for the British capital”, said Elizabeth Winkle, managing director of STR Global. “Rate growth remained strong for January, driving overall hotel performance, while occupancy grew by 1.8 percent, as demand outpaced supply growth for the third month in a row”.
STR Global will release January 2015 results in two weeks. The February edition of the STR Global Hotel Market Forecast will be available by the end of this month.
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now.
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