The world’s leading sustainable seafood certification program has revised its requirements for seafood suppliers, processors and vendors. Following feedback from over 200 stakeholders around the world, the Marine Stewardship Council’s (MSC) Chain of Custody Standard is now more streamlined, clear and accessible.
The updated MSC Chain of Custody Standard includes a new specific set of requirements designed to work better for consumer-facing companies, such as restaurants, fishmongers and caterers. The standard also continues to offer a cost-effective ‘group chain of custody’ option for large organisations or groups of smaller businesses that wish to work together to get certified.
The updated standard is straightforward, logical
The new Chain of Custody standard has been piloted with caterers BaxterStorey who saw 20 catered sites MSC certified under the new standard.
BaxerStorey has built its business on sourcing sustainable fresh local produce wherever possible. As part of that strategy, MSC certification provides a simple, solid reassurance that the fish bearing the MSC label can be traced back to a sustainable source.
George Clark, UK Commercial Manager for the MSC welcomed the move: “BaxterStorey’s new MSC status brings certified sustainable seafood to their clients. By getting MSC Chain of Custody the company are helping their clients to support sustainable fishing practices around the world. I’m very pleased that BaxterStorey used our new standard to get certified. It shows that all of the work we’ve put into developing this more streamlined system is going to pay off for our restaurant and catering clients.”
Scott Taylor, Category Manager at Baxter Storey, the UK-based contract caterer, said: “For Baxter Storey the opportunity to continue to strengthen our understanding of sustainable sourcing is key. Working with the MSC to pilot this updated standard for consumer facing organisations has given our teams the opportunity to influence the development of a strong traceability system for seafood, so that it really works for them.
“We found that the updated standard is straightforward, logical and meshes well with our current systems. We have a strong focus on training so it is great that the updated standard places significant focus on this. Site level staff found it simple to implement and really see the value in conveying the sustainability message that MSC offers to our clients and customers.”
Standards apply to the entire supply chain for MSC and ASC seafood
The MSC Chain of Custody Standard ensures that only seafood from wild-capture fisheries certified to the MSC Fisheries Standard for environmentally sustainable fishing can carry the MSC ecolabel and claim. It is also used to ensure the integrity of the supply chain for responsibly farmed seafood certified to the Aquaculture Stewardship Council’s (ASC) standard.
Over 2,800 organisations in more than 75 countries currently hold a Chain of Custody certificate. These organisations are responsible for handling over 28,000 MSC and 1,700 ASC ecolabelled products in around 100 countries.
Supply chain integrity is essential to engaging consumers
David Agnew, Standards Director at the MSC said:“The MSC Chain of Custody Standard ensures that consumers can have absolute confidence in claims about the sustainability and sourcing of the seafood they are buying. This is absolutely essential to engaging consumers in protecting our oceans for the future.
“The updates announced today are the result of a year-long consultation with industry representatives. They mean that the MSC scheme is more straightforward and applicable to different companies along the supply chain. Additionally, a separate version of the standard now gives greater access to businesses at the end of the supply chain, allowing them to meet growing consumer demands for sustainable and traceable seafood products.”
Meeting industry needs
Organisations may now choose to be certified against one of three versions of the MSC Chain of Custody Standard, depending on the nature of their business:
- Default: For single or multi-site organisations trading certified seafood
- Group: For organisations with a central office function and many locations trading certified seafood such as co-operatives or franchises
- Consumer-facing: For retailers, restaurants, caterers and fish mongers or fresh fish counters of any size selling or serving certified seafood directly to final consumers.
Key changes
Other key changes to the MSC Chain of Custody Standard include:
- Clearer requirements for identification and traceability of certified products
- More specific requirements for companies to confirm the certified status of products upon receipt, and to ensure they only purchase from certified suppliers
- Greater emphasis on competency of staff in meeting the MSC Chain of Custody Standard, and more emphasis on interviews during audit, in addition to checking training records
- Revised requirements for ‘under-assessment product’ (formerly ‘UMAF’) – now only fisheries, farms, or organisations that are named members of the fishery/ farm will be eligible to buy and store under-assessment product
- MSC Chain of Custody Standard: Group requirements have been restructured and streamlined so they align better with the Default version of the standard
- A more equitable and consistent approach for timing of surveillance audits has been introduced. Most companies will now be on annual surveillance audits, with very specific categories of organisations qualifying for a reduced 18-month frequency
- A small percentage of surveillance audits (minimum 1% of clients for each certification body) will now be carried out as unannounced audits. These will be determined based on risk or randomly selected, and will replace a normal surveillance audit so there is no additional cost.
Summary of changes to the MSC Chain of Custody program
Anyone wishing to find out more about the updated standard can join a stakeholder webinar on Friday 27 March 2015. Please email standards@msc.org to register.
Further details of the updated requirements can be found at www.msc.org/chainofcustody
Read more about how the MSC ensures the traceability of ecolabelled seafood here