To mark 50 years since the Colonel landed in Great Britain, KFC commences a year of celebrations by launching a series of campaigns toasting half a century of great taste and sharing in the UK. The campaigns, created by BBH London, kick-off a massive year for the business, with big pushes planned to rollout in broadcast, outdoor and digital to celebrate the landmark year.
Families
Multi-channel campaign “Families” airs from Monday 9th February and reflects on 50 years of KFC bringing families closer together around the dinner table to share in a “hands-on, dig-in” meal. Continuing with the narrative-driven style of more recent KFC campaigns, the ad tells the story of a boy welcomed into his new foster family and shows that, while families come in many shapes and sizes, what brings them together invariably stays the same.
#50YearsOfKFC
The company will also launch #50YearsOfKFC, a social media campaign celebrating the tastes that KFC is famous for – Original Recipe and Zinger, and thanking the fans who love them. Launching on Monday 9th February with two TV ads, including one for each of the Original and Zinger tastes, the campaign will search for KFC’s number one fans by inviting lovers of Original and Zinger chicken to share via #50yearsofKFC what they would do for the love of their favourite KFC taste. The best entrants will be challenged to complete their pledge for the chance to win a unique, once in a lifetime prize – the chance to treat the ones they love to a KFC sharing meal each month for the next 50 years.
David Timm, Vice President of Marketing at KFC, said:
“This is a landmark year for KFC and gives us the opportunity to remind our fans why they love KFC and to also hopefully bring some new fans to the Colonel’s great tasting chicken.
“We are extremely proud of #50YearsOfKFC and Families, which show the balance we’re trying to achieve through big, emotional brand campaigns that strike a closer connection with consumers, and celebrating our food, flavour and ingredients.
“We want to hero our chicken that’s freshly prepared in store every day – the Original and Zinger taste ads celebrate that. And family and sharing sit at the centre of our 50th campaigns.
“2015 will be a busy year for us as we rollout a number of plans across the year to celebrate the anniversary and thank the UK for supporting KFC for 50 years. Watch this space…”
About KFC
KFC, the world’s largest chain of chicken-based quick service restaurants, grew from the chicken business set up by Colonel Harland D Sanders in the 1950s. The Colonel had found a way to combine 11 herbs and spices with flour to create a unique taste, and to this day the secret recipe is only known to a handful of people. It is locked away in a vault in Louisville, Kentucky.
KFC came to Britain in 1965, with the first store opening in Preston, Lancashire, and there are now 850 stores across the UK, with over 24,000 employees.
KFC has made considerable nutritional improvements in the last few years, cutting salt by as much as 50% and switching cooking oils to cut saturated fat levels in Original Recipe Chicken by up to 25%. KFC has also expanded its range to include lighter options, such as the Rancher, KFC’s first non-fried product.
KFC was voted Britain’s Top Employer in 2012, 2013 and 2014, becoming the first company to win the award for three consecutive years, and the company has been named as a Great Place to Work for the last four years. The company places a big importance on developing people, and became the first restaurant company in the UK to launch an honours degree – a BA (Hons) Business Management course in conjunction with De Montfort University, Leicester. KFC also works with City & Guilds to provide Level 2 and Level 3 Apprenticeships to team members and team leaders.
KFC is also committed to benefiting the community, and uses its expertise at developing young people to work with some of the most disadvantaged young adults in the UK through a work experience partnership with Barnardo’s.
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