Jascots, the specialist wine supplier to the UK’s top restaurants, hotels and caterers has had its wine and service training courses officially endorsed by the Institute of Hospitality, making it the first wine merchant in the UK to receive this recognition.
Contextualised and practical expertise
Jascots has spent the last 12 years developing its bespoke hospitality courses to the highest level in response to feedback from its customers who wanted to provide their staff with a more contextualised and practical expertise in wine. The company provides two training courses open to those working in the industry; Wine Training (for hospitality professionals) and Jascots School of Wine – (for managers in hospitality).
Jascots’ Wine Marketing Manager Adam Porter commented that:
“The Jascots heartland is in the quality casual dining sector which is enjoying strong growth. Whilst some superfluous aspects of traditional wine service have been abandoned in this area what remains is a relentless focus on quality and relevant knowledge. This means that all members of staff need a basis in wine and wine service knowledge, and customers expect everyone to know enough to help them make an informed choice. Hence prospective students are any customer facing colleagues at every level from floor staff to management.”
Most importantly, the Institute of Hospitality’s report on the training offered by Jascots highlights that:
“The delivery of both courses is clear and modern to reflect how the training is unique and industry leading within the on-trade. The main teaching method comprises practical classes to ensure a strong learning experience and also stimulate interaction”.
Maria Lockwood FIH, Accreditation and Endorsement Manager at the Institute of Hospitality was particularly impressed with Jascots approach to training:
“Jascots’ training courses go beyond imparting product knowledge, they focus on how to relate wine to customers and colleagues in a meaningful way to provide an effective and profitable wine service; which is why we are proud to award our endorsement. We are also delighted to extend affiliate membership of the Institute of Hospitality to anyone taking Jascots courses”.
The Wine Training course provides students with a broad practical wine knowledge, tutoring in hospitality service standards, as well as covering food and wine matching principles and advising on an effective overall approach to wine service. Once they have completed the course students will be able to serve wine competently, describe wines confidently, and effectively and elegantly up sell.
Jascots School of Wine will equip managerial students with a more advanced knowledge of wine, tutoring them in the highest standards of service and food and wine matching principles. By the end of the course they will be able to serve wine expertly, describe wines in detail, analyse food and wine matches and the commercial and logistical performance of the wine category in their venue.
For more information on Jascots courses click here