This February, innocent will be popping little woolly hats knitted by people up and down the land on its smoothie (and juice) bottles to help raise money for charity.
With 25p from every be-hatted bottle sold going straight to charity, they’re confident of raising a significant sum to help keep older people warm in winter – adding to the £1.5 million the Big Knit has raised since it began.
Knitting has never been so cool with everyone from Cara Delevingne to Harry Styles raving about how they love to knit – so to celebrate, innocent is putting hats on innocent bottles in more stores than ever before, so their drinkers will be able to find their favourite hats everywhere from big supermarkets to little shops over the next fortnight.
This year celebrities like Sienna Miller, Sir Paul Smith, Louise Roe, Bear Grylls, Stephen Fry, Lulu Guinness and Amber Le Bon have all designed little woolly hats for innocent too.