Following the successful opening of four new Harry Ramsden’s outlets in 2014, the partnership between the world famous fish and chip brand and Welcome Break, one of the UK’s leading motorway service providers, is set to continue apace in 2015.
The success enjoyed by both brands as a result of the collaboration has been such that a further 14 Harry Ramsden’s outlets are scheduled to open at Welcome Break Services across the UK before summer.
The first two new Harry’s outlets open their doors this month (February 2015) at Welcome Break’s Fleet South services, located at Jct 4a/5 on the M3, and at the M42’s Hopwood Park services (Jct 2) in Alvechurch, Birmingham. Seven further openings are planned for March at service stations in Keele South, Leicester Forest East, Corley South, Warwick North and South, Gordano and Michaelwood South.
Easy decision
Joe Teixeira, CEO of Harry Ramsden’s comments;
“The public’s appetite for Harry’s has been such that the decision to continue and indeed step up our partnership was an extremely easy one for everyone involved. Our presence within Welcome Break gives us the opportunity to heighten our UK visibility, whilst for Welcome Break, they can boast to being the ‘motorway home’ of one of the UK’s most iconic and established brands offering customers the chance to enjoy the country’s favourite meal!”
Rod Mckie, CEO of Welcome Break notes;
“As we predicted, our partnership with Harry’s has continued to go from strength-to-strength since the first outlet opened last year. The Harry’s brand is one that is known and loved throughout the UK and we’re delighted that our customers will have the chance to stop at even more of our service stations to enjoy traditional fish and chips when they’re on the road. With the success of this partnership set to continue, we anticipate that we’ll be opening even more Harry’s outlets at Welcome Break service stations by the end of 2015.”