STR Global, the leading provider of hotel data, and Ecole hôtelière de Lausanne (EHL), the world leader in hospitality management, have partnered to launch the Lausanne Hospitality Research Center (LHRC), a research platform which aims to offer innovative and relevant applied research for the industry.
Bridging the gap between industry and academia
The mission of the Lausanne Hospitality Research Center in partnership with STR Global, is to be an eminent source of international hospitality research and leading distributor of that knowledge.
The center provides an online platform that features the research-based hospitality knowledge generated by center fellows and EHL students and makes it freely available to hospitality industry managers and leaders, Lausanne Hospitality Research Center in partnership with STR Global industry sponsors and EHL’s students, faculty and other stakeholders.
STR Global and EHL share a commitment to bridging the gap between industry and academia. Together, they can provide practical solutions for the challenges the industry faces today, as well as look ahead to proactively address issues the industry will face tomorrow.
“We are excited about the opportunity to increase the dialogue between educators, researchers and industry professionals”, said Elizabeth Winkle, Managing Director of STR Global. “We seek to bridge the gap between academia and the hotel industry. We also look forward to communicating the results of academic research to the industry. STR Global appreciates EHL’s desire to analyse and address performance trends, development challenges and profitability issues. A closer collaboration will benefit hotel companies and tourism organizations around the world”.
Committed to academia
STR and STR Global have been committed to academia since their inception in 1985. In 2011, STR and STR Global launched the SHARE Center to significantly increase its quality of service to universities around the world. The mission is to provide schools with large volumes of various types of hotel and tourism data, as well as related resources, for research, student projects, and for use in the classroom. EHL was one of the first universities to join the SHARE Center and continues to be a strong supporter. There are now nearly 400 members’ schools from 50 countries.
STR and STR Global are also honoured to be involved with the new Masters in Global Hospitality Business programme. This programme offers students an opportunity to work with the most qualified professionals to gain a thorough understanding of the hotel industry around the world. The “Certification in Hotel Industry Analytics”, jointly offered by STR and AHLEI, will be presented to students during this program. The first intake for the program is in September 2015.
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For more information on the SHARE Center, contact sharecenter@str.com
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR (www.str.com), STR Analytics (www.stranalytics.com) and Hotel News Now (www.hotelnewsnow.com). For more information, visit www.strglobal.com.