STR Global’s preliminary December 2014 data for London indicates positive hotel performance.
Based on daily data from December, London reported:
- increases in supply (+3.0 percent) and demand (+5.9 percent);
- a 2.8-percent increase in occupancy to 78.4 percent;
- a 5.3-percent increase in average daily rate to GBP141.56; and
- an 8.3-percent increase in revenue per available room to GBP111.03.
“London closed the year with another record month, achieving the highest RevPAR levels of any December for the last two decades”, said Elizabeth Winkle, managing director of STR Global. “The British capital is looking back at five consecutive years of RevPAR growth and is expected to continue this trend in 2015”.
STR Global will release December 2014 results in two weeks. The November edition of the STR Global Hotel Market Forecast is now available.
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now.
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