West Ham United are launching The Boleyn, a dedicated bar for Hammers supporters at the Club’s magnificent new Stadium on Queen Elizabeth Olympic Park.
An exclusive yet informal bar located in the West Stand of the Stadium, The Boleyn will combine the camaraderie and atmosphere of a favourite pre-match pub with the convenience of being seconds from halfway line seats on either side of the players’ tunnel, where there is an unrivalled view of the action.
The bar will be decked out in claret and blue and the West Ham crest, with portraits of the greatest legends and moments in Hammers history gracing the walls, all part of the Club’s commitment to make the new Stadium look and feel unmistakably like its new home inside and out.
Members of The Boleyn will enjoy free drinks at half-time and can purchase traditional East End food from Café Cassettari, named after the venue where graduates of the West Ham Academy famously used to meet and talk tactics.
Membership of The Boleyn will be strictly limited to 1,000 places and is being made available to all Season Ticket Holders on a first come, first served basis. Each Season Ticket Holder’s household is receiving a unique brochure outlining the seat selection process at the new Stadium, complete with full details of this stunning new venue now exclusively available to Season Ticket Holders.
To purchase membership, fans must register online at reservations.whufc.com for a Reservation Centre appointment to select their seats. Fans wanting to secure one of the limited number of places will be required to pay a joining fee of £500 plus VAT, with monthly direct debits of £140 plus VAT beginning from June 2016. This price will remain fixed for the length of their membership.