Spanish tapas bar and restaurant, La Tasca, is taking further steps into the digital arena with the release of the La Tasca loyalty mobile application, launched alongside a new fully mobile optimised website and new booking system Nudge.
Replacing loyalty cards
The app is set to replace the use of the popular La Tasca loyalty cards, which entitle the cardholder to various discounts and offers. The first phase of the app will give guests instant access to exclusive offers available across the UK. La Tasca, which has over 40 venues in the UK alone, will be launching an update for the application over the coming months, which will allow guests to easily make pre-payments on bookings through the Nudge system, which effectively manages reservations, loyalty rewards and secure transactions.
Embracing technology for guests
James Picton, Operations Director at La Tasca, said:
“La Tasca is an innovative business and we have to embrace technology to enhance our guests’ experience with the brand as much as we have to continue to invest in fresh, quality produce. As ever, we’ve kept abreast of customer demand, and listened to the market, meaning we’re now in a position to offer our guests everything they need at their fingertips as well as the authentic Spanish experience they’ve come to expect!”
Christopher Johns, Commercial Director of Nudge CRM Ltd, added:
“By extending its loyalty programme with the new mobile app, La Tasca is making the most of Nudge’s ability to build a single-customer view, a consolidated picture of a customer’s interaction with a brand through various media. That’s great news for La Tasca’s loyalty members because it means that offers can be made truly personal, based entirely on a customer’s behaviour and preferences.
“Added to that, the ease and accessibility of a mobile app mean that making bookings and deposits will soon be a breeze from anywhere, and the potential for the app doesn’t stop there. Future updates could make rewards for loyalty so immediate that merely walking into a venue would trigger a reward from the app, which should do wonders for venue footfall, customer retention and customer satisfaction.”
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