Visitors to the UK’s biggest hospitality expo of 2015 will be treated to a marketing masterclass from a true master of the industry, Hugh Taylor OBE of Michels & Taylor. As Hilton’s former VP of Marketing, and past Chairman of Visit England and the Hotel Marketing Association, Hugh will be offering his insight into the state of today’s hotel brands and how these brands, large and small, can optimise performance.
Since graduating from Penn State University over 20 years ago with a Masters in Marketing, High Taylor has run marketing departments for four prominent hotel chains. His positions have included Marketing Director of Radisson Edwardian & Ramada Jarvis, Vice President of Marketing for Hilton UK & Ireland and Regional Vice President for Hilton. He has also been Chairman of The Hotel Marketing Association, Chairman of Visit England and a Director of Visit Britain, and in 2008 was awarded an OBE for services to hospitality and tourism.
Hugh will be giving a 45 minute session as part of the Business Briefing Stage at the show next week, followed by a brief question and answer session to let attendees really gain the most from his experience and expertise.
Taylor’s session, entitled ‘Marketing: Making your brand the talk of the town’ forms part of the Business Briefing Stage at the event. These sessions offer highly focused advice and insight, alongside stimulating discussion and debate on the hottest trends and topics in the industry today.
Due to take place at the Birmingham NEC from the 19th to the 21st January 2015, the Hospitality Show is the largest food service and hospitality show in the UK, bringing together an extensive audience of senior decision makers from the industry. This year’s event focuses on the ‘Best of British’, aiming to act as a launch pad for everything great in British hospitality right now.
Other key events at this hugely anticipated conference include the HOSPACE Hub, the epicentre of technology for the hospitality industry, appointments with business mentors for one to one consultations and the Star Product Awards which will celebrate the industry’s most ground-breaking products for 2015.
Find out more about the conference and book your place now at www.hospitalityshow.co.uk.
Michels & Taylor is one of Europe’s leading hotel asset management, consultancy and hotel management companies with an impressive client portfolio. Hugh Taylor OBE heads up Michels & Taylor along with his partner Sir David Michels and has over 25 years’ experience in the hotel and leisure industries.