Harry Ramsden’s reports that strong Christmas trading has delivered an increase in LFL sales of 7.3%, for the 5 week period ending the 4 January 2015. As a result, the company’s year-end LFL sales are also ahead of expectations and the business has recorded an overall sales increase of 9.7% on the previous year.
Joe Teixeira, CEO of Harry Ramsden’s believes the figures demonstrate customers’ increasing loyalty and growing engagement with the revitalised brand, and he notes:
“Throughout 2014, we invested heavily in our people, our product offering and our estate to enhance the proposition. Clearly, our strategy has been well received by both new and existing customers as is reflected in figures.
“Now that the business is in a much stronger position, our objective for 2015 is ambitious growth through our three core strands – namely, company owned outlets, franchising and product licensing, both here in the UK and internationally.”