Delancey&Co, a slick salt beef and smoked salmon bar where New York tradition meets London style, is officially open.
Delancey&Co takes its inspiration from the famed deli bars of Lower East Side New York, such as Katz Delicatessen and Russ & Daughters, but modernises the approach, bringing the salt-beef bar concept into the 21st century.
A first for London, Delancey&Co gives diners the chance to eat in or take away piled-high salt beef sandwiches, smoked salmon bagels and a few NYC-Jewish inspired delicacies, but in modern diner-style interiors.
Delancey&Co features a beautiful marble counter, teal, chevron tiling, stool seating, copper light fittings, neon signs, jars of pickles and themed imagery adorning the walls. You can expect to hear funk, hip-hop, disco and blues playlists throughout the day.
From behind the self-service bar, carvers pile up warm, melting salt beef on rye bread (or on beigels, if you prefer) with lashings of mustard, or stack hand-carved smoked salmon on bagels (beigels) made by a traditional Jewish baker.
There are 6 different types of cream cheese, including pink horseradish and cracked black pepper and chilli, Reuben sandwiches (among other ‘signature’ sandwiches), cholla rolls, sweet and sour gherkins, Jewish penicillin (aka chicken soup) and a few other modernised NYC deli favourites plus American beers and prosecco on tap to wash it all down.
And delivery too
Delancey&Co are now partnering with Deliveroo for all your NYC deli needs delivered straight to your door/desk 12-6pm Mon-Fri anywhere in W1.
Daniel Moosah, the brains behind Delancey&Co has spent years in New York and London researching the finest deli offerings, understanding traditional Jewish cooking methods and ethically sourcing the finest brisket and smoked salmon. His take on the traditional NY salt beef bar promises to be modern, light and a much-needed addition to the London fast food scene that is currently dominated by burgers, burritos and hot dogs.
Delancey&Co, 34 Goodge St, Fitzrovia, London, W1T 2QL
020 7637 8070