2015 sees Camerons celebrate 150 years of brewing excellence and the North East brewers have created a collection of new beers to celebrate this milestone.
2 permanent + 12 guest beers for 2015
Martin Dutoy, Head Brewer at Camerons for over 25 years, said “Camerons will have two permanent beers for 2015. These are the brewery’s flagship Strongarm ‘Ruby Red’ and also the newly developed Gold Bullion. Following the creation of this brand last year a new improved version of Gold Bullion has been introduced. Now brewed at 3.9% this beer, brewed using both Columbus and Cascade hops, has a clean refreshing citrus taste”.
“We have created a collection of 12 guest beers aimed at showcasing the brewery’s skill and versatility with styles as varied as red rye beer, milk stout and American Pale Ale – all aimed at giving the modern drinker great choice and quality. There really is something for every discerning beer drinker,” Martin continued.
Anniversary special
During 2015 the brewery will have an anniversary special 5% “Camerons 150” red ale which will be available on limited release during selected months of the year, and the range also includes Camerons first collaboration brew with London based brewer Portobello.
Pump clips
Yousef Doubooni, marketing manager at Camerons Brewery said: “To support the great cask beers Martin and his team have developed, a range of tactile pump clips has also been created for a number of these brands to give extra appeal to the consumer at the point of purchase. Our team worked on a range of ideas using different textures and finishes to create some unique and very innovative pump clips.
“The ‘Fridge Magnet’ pump clip comes with individual magnetic letters to allow the licensee to create their own beer name, the’ A-Hop-Alypse Now’ pump clip has a set of dog tags attached and our ‘Shotgun Wedding’ American Pale Ale comes complete with a spent shotgun shell. Northern Line Stout, which has been brewed in collaboration with Portobello Brewing Company, includes flashing lights, and our Halloween themed Thirst Blood pump clip comes complete with a moving cleaver.
“With the huge variety of cask beers now available it is vital the pump clips stand out on the bar, and we are hopefully this fun and innovative range of designs coupled with our fantastic new beers will prove popular with our customers.”
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