YO! Sushi, the leading iconic Japanese restaurant group, and Disney UK have joined forces to create six new children’s bento box meals inspired by Walt Disney Animation Studios’ next action packed animated blockbuster Big Hero 6, which topped the US charts on its opening following worldwide rave reviews.
The film, released in UK and Ireland cinemas from 30 January, is the latest animation from Disney following the phenomenal global success of Frozen. Big Hero 6is set in a fictional metropolis called San Fransokyo and charts the bond between child prodigy Hiro Hamada and his personal care companion inflatable robot Baymax as they and their close friends transform into a band of high tech superheroes to fight an evil criminal plot that threatens the world.
The co-branded collaboration will be amplified through a national advertising campaign that includes TV, digital, PR, social media and point of sale activity across 76 YO! Sushi UK restaurants.
Graham Hawkey-Smith of YO! Sushi said: “We are delighted to be working with Disney in bringing a new generation of YO! Sushi fans into our restaurants. Big Hero 6 has so many wonderful links back to our brand it was great fun for our Exec Chef, Mike Lewis, to create six bento box meals inspired by the film. As you’d expect from YO! Sushi the meals are delicious, fun, fresh and healthy – using a combination of dishes we know are already big hits with our younger customers. We look forward to adding to filmgoers’ Big Hero 6 experience at their nearest YO! Sushi.”
As part of the wider campaign, lucky customers will be offered the chance to win a whole host of Big Hero 6 merchandise including a fantastic holiday to Japan.
For more information click here
Find us on Facebook here
Follow us on Twitter @YOSushi