Stella Artois has unveiled details of this year’s festive campaign for the UK. Having originally been created as a Christmas gift to the people of Leuven, Belgium, Stella Artois celebrates its origins each year.
New Christmas advertising campaign
The ”L’Anniversaire” TV ad brings to life the spirit of Stella Artois’ origins, with the tagline “originally crafted as a beautiful Christmas gift.” Online there is longer 60 second “Unwrapped” video, a continuation of the TV spot, where gifts are taken from the set of the advert and are given to unsuspecting people around the world by their loved ones.
An accompanying series of short films captures the emotional moment these gifts are presented to their unsuspecting recipients. The short stories, shot in the United Kingdom, United States and Argentina, will be supported by the hashtag #givebeautifully.
Heritage as a Christmas gift
The TV ad and the “Give Beautifully” stories are one element of a larger campaign which emphasises Stella Artois’ heritage as a Christmas gift. This includes an out-of-home campaign launched on 1st December which also highlights the importance of drinking responsibly at Christmas, with the strapline ‘The perfect gift deserves to be savoured. Enjoy responsibly.’
Packaging specials for the holiday season
In addition, Stella Artois has launched a range of limited edition packaging for the festive season. Introduced for the first time this year is a ‘Chalice in pack’ format, enabling consumers to purchase a 6 x 330ml pack which includes a 330ml Chalice so they can enjoy a perfectly poured Stella Artois at home.
As well as this new pack format, Christmas edition primary packaging is available in both 284ml and 330ml bottle sizes, plus can formats. These will all appear on shelf in the off-trade in a range of Christmas edition secondary packaging, including a 6 x 330ml basket pack, and a 15 x 284ml pack. Also available in selected stores is a limited edition 75cl bottle of Stella Artois, specially crafted for the Christmas period.
Available in the on-trade will be the 330ml Christmas edition bottleand in selected outlets, Stella Artois will be perfectly poured into a limited edition one pint Christmas Chalice, with a snowflake design.
New online Chalice Store
Also launching for the first time in the UK, is Stella Artois’ online ‘Chalice Store’. This enables consumers to purchase their own Stella Artois Chalice, starting with a limited edition 330ml Christmas Chalice. Available now, these Chalices are available to purchase here.
About Stella Artois
Stella Artois is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness.
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