Between now and January 5, 2015 customers in the USA who pay using a Starbucks Card or their Starbucks Mobile App receive a code at the bottom of their receipt. After entering the code online, customers find out if they’ve won one of the 482,000 instant prizes and are entered to win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.
The Starbucks ‘It’s a Wonderful Card Ultimate Giveaway’ prize, for 10 people in the USA, amounts to one free food or beverage item from participating stores every day for the next 30 years. This is the first time Starbucks has ever offered customers a prize of this magnitude.
“A gift this special has to have a symbol to accompany it that is equally rare,” said Colleen Davis, senior producer in Starbucks Creative Studio.
For each of the winners, designers collaborated to create a Starbucks card (see above) made of 10K hammered gold. Each card is unique and engraved by a metal artist with the winner’s name. “A lifetime is a long time to enjoy,” appears on the back of the card that arrives in wooden box, handcrafted by a local artisan.
“We wanted to do a hammered gold card because it has a handcrafted look, just as most of our Starbucks beverages in stores are handcrafted,” said studio designer Tina Hsu.
No doubt a few coffee drinkers here in the UK will be hoping this promotion travels here next year…