Smart Group, the UK’s pre-eminent hospitality, catering and event management provider has won the contract to deliver Christmas parties at Finsbury Square, City of London in 2015.
The win takes the organisation’s number of UK sites to five and will see the transformation of one of the most prestigious outdoor spaces in the capital. Appealing to the large number of financial and legalbusinesses in the area, Finsbury Square has huge potential for the Christmas party market.
Located adjacent to the former site of Christmas cracker inventor Tom Smith’s festive factory, parties at the venue are sure to go off with a bang next year!
Purpose-built Facility
Smart’s appointment is the culmination of a pitching process with Islington Council in which the group demonstrated their extensive experience in Christmas Parties, most notably at Battersea Evolution where they have operated for 21 years.
Showcasing the new development at Battersea Evolution on 17 December, Smart’s residency at Finsbury Square will see a purpose-built facility able to seat 400 to 900 party goers for dinner and accommodate up to 2,000 for a roving party. Both exclusive and mixed party dates will be offered in November and December 2015 along with a number of brunches and lunches.
Commenting on the win, Andrew Hodgkins, managing director of Smart Experiences said: “We have a large number of City-based clients who have been coming to our Christmas parties at Battersea Evolution for years. This fantastic addition will offer our growing audience the same amazing experiences and hospitality we deliver year-on-year in one of the City’s best and most convenient locations.”
The Smart Group will entertain more than 70,000 guests this Christmas in London, Manchester and St Albans. Smart Christmas Parties are renowned for providing exceptional production, extravagant
About Smart Group
The Smart Group is a dynamic collection of hospitality, catering and event management businesses with over 20 years’ experience; founded and led by CEO, Greg Lawson.
Quality, passion and integrity drives all operations across The Smart Group, combined with a commitment to deliver the ultimate events and hospitality experience in the UK and internationally.
Smart Hospitality – Delicious and dazzling catering for events
Smart Christmas Parties – Fabulous festive celebrations that excite and impress
Smart Live – Bespoke events that exude creativity, flair and fun
Smart Battersea Evolution – A central London events space with endless possibilities
Smart Experiences – The complete hospitality experience with a distinctively personal touch