Pizza Hut Restaurants has unveiled footage of the World’s first ‘Subconscious Menu’, designed to intuitively recognise what the user really wants, even when they don’t themselves.
To coincide with the initial roll out of a new menu – set to eventually appear in every refurbished restaurant as part of the brand’s £60m estate re-imaging programme, to include chicken wings, BBQ ribs and popcorn shrimp – Pizza Hut Restaurants has used pioneering eye tracking technology especially developed by partner Tobii Technology, to create an application that could change the dining experience forever.
Controlled by the customer’s retina
Taking 6 months to build, the innovative digital menu, which is completely controlled by the customer’s retina, features images of 20 mouth-watering ingredients most commonly found across all of Pizza Hut Restaurants’ famous pizzas.
In exactly 2.5 seconds the Subconscious Menu knows which ingredients your mind and eyes have looked at longest and uses a powerful mathematical algorithm to identify the customer’s perfect pizza from 4896 possible ingredient combinations.
World’s first Subconscious Menu
Kathryn Austin, Head of Marketing at Pizza Hut Restaurants said, “We love to excite and innovate. This year we’ve redesigned restaurants up and down the country and launched a brand new menu with lots of tasty new options.
“But we don’t just want to stop there. We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world’s first Subconscious Menu, a unique idea with potential to completely reinvent the dining experience.”
About Pizza Hut (UK) Ltd:
- Pizza Hut UK Ltd currently comprises over 300 dine in restaurants across England, Wales and Scotland per month and employs more than 8,000 people.
- In November 2014 Pizza Hut Restaurants won the hotly contested Pizza Restaurant Chain of the Year award at the Pizza Pasta & Italian Food (PAPA) Industry Awards for the second year running.
- Pizza Hut opened its first restaurant in the UK in 1973. Since then Pizza Hut has launched the Deep Pan, Stuffed Crust, Cheesy Bites and 500 Calorie pizzas, as well as the Cookie Dough dessert to the UK market.
About Tobii Technology
Tobii Technology is the leader and pioneer in eye tracking, a technology that makes it possible for computers to know where the users are looking. It is revolutionizing computer interaction and is also widely used in various research fields.
Tobii is bringing eye tracking to personal computing, has transformed research in many fields and enabled communication for thousands of people with special needs.
For more information about Tobii Technology click here
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