A new market report for wholesalers in the foodservice channel reveals good growth across all key channels, with chilled food and drinks showing impressive upswings of +7.1% and 21.9%, respectively.
The new monthly reporting programme, which goes live this week, is a collaboration between the Federation of Wholesale Distributors (FWD) and CGA Strategy. The report will be provided to all FWD members and other participating wholesale businesses, and will show the combined contributors that are driving the MAT growth (of 6.6% to October) in the channel.
FWD has brought research and consultancy firm CGA Strategy on board to create a performance benchmarking solution for wholesalers, which will enable them to track and contextualise their sales against a relevant competitor set.
Barometer of wholesale channel performance
The monthly reports will also create a barometer of wholesale channel performance, aiming to provide a greater understanding of market dynamics and opportunities for industry suppliers and stakeholders.
“Foodservice offers good growth opportunities for both suppliers and wholesalers, but in order for stakeholders to take full advantage, they have to be able to measure the effectiveness of their investment in the channel – by bringing our wholesaler members and CGA together, we are creating a robust read of the market which will give them the tools they need to make the most of the potential in this customer base,” said FWD chief executive, James Bielby.
Tom Lynch, of CGA Strategy, added:
“We’re delighted to launch our foodservice market read with the FWD, and to provide a barometer for the channel and its stakeholders. The foodservice market is in an incredibly exciting phase of development, and these first numbers highlight just how big a role wholesale is playing in its recent success. We look forward to working with all of our wholesale partners and the FWD, helping to identify growth opportunities for the sector.”
CGA Strategy is the leading expert in market dynamics for the UK’s drinking and eating out markets. For more information about its work, call 0161 476 8330, visit www.cgastrategy.co.uk, or email tom.lynch@cgastrategy.co.uk