The team behind London Wine Week and London Cocktail Week have now launched London Beer Week, which will take place from the 16 – 22 February 2015.
A seven day celebration of all things beer related, the festival will be set amongst London’s top pubs, bars and breweries, highlighting the rich diversity and wonderful idiosyncrasies that make beer a truly global beverage.
Working with Craft Beer Rising
Working with the already highly successful team behind Craft Beer Rising – which will be an integral part of the festival – London Beer Week will combine the most exciting and niche of brewers alongside classic beer stalwarts in a series of events, pop-ups and tastings that will cover more than 120 venues throughout the capital.
As with London Cocktail Week and London Wine Week, visitors will be able to take part in self-guided beer tours, tasting some of the most innovative and delicious beers currently being brewed across the globe, and mingle with the men and women who create them.
Visitors will be able to purchase a wristband to gain access to London Beer Week activities with a specially created pocket-sized guidebook mapping out all the venues taking part, making it easy to explore the city.
There will a full schedule of ticketed, bespoke events dedicated to beer – alongside the sell-out beer and street-food sessions staged by Craft Beer Rising (who have added more sessions due to popular demand).
Welcome addition to the drinkers’ calendar
Simon Dehany from CBR says “Craft Beer Rising are delighted to partner with London Beer Week in what will be a welcome addition to the drinkers calendar in the capital. The rise of the Craft Beer movement has been significant in the last few years and we will be looking forward to integrating our own established festival into the wider activities that London Beer Week will be hosting. This is a great move forward for both parties involved and keeps London at the cutting edge of the Craft Beer movement.”
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About ABV Global
ABV Global is the umbrella company for London Beer Week, London Wine Week and London Cocktail Week and was set up in 2014 to take the events to an international audience. The company is headed up by London Cocktail Week founder Hannah Sharman-Cox, and is part of Speciality Drinks Ltd, which also comprises The Whisky Exchange – the web’s No.1 specialist retailer of whisky & other fine spirits and liqueurs.
About Craft Beer Rising
Craft Beer Rising is here to take great beer to the masses. The inaugural event in 2013 broke the shackles of the traditional beer gathering and created an environment that appeals to the new beer consumer. The mission now is to attract even more people into this marvelous category. Craft Beer Rising acts as a platform for breweries of varying type and size, reflecting the best in both established and experimental brewing, connecting beers to buyers and consumers to brands.
Set in the grounds of the Old Truman Brewery in East London’s Brick Lane, it is a trade show and consumer beer festival that showcases some of the world’s best brews. Then add in an awesome line-up of bands and DJ’s, throw in some of the capital’s tastiest street food and you’ve got Craft Beer Rising.
Snapshot figures for Craft Beer Rising 2014
- 65 Brewers from all over the country as well as oversees
- 402 different beers on offer
- 4500 Visitors
- Approx 12,000 pints consumed
- Previous DJ’s have included Norman Jay MBE, Mr Scruff, Rev & The Makers
(DJ Set) and Pete Paphides
Talks and symposiums from such luminaries as Melissa Cole and Des De More
Trade day for buyers including clients such as Waitrose, Sainsbury’s, M&B, Punch, Spirit Pub Co. plus hundreds of independent buyers.