BrewDog, Scotland’s largest independent brewery has today announced a first-of-its-kind partnership with gourmet popcorn maker, Joe & Seph’s that will see craft beer being paired with carefully selected popcorn flavours.
As part of this innovative collaboration, all five of the BrewDog Headliner beers have been paired with a complementary flavour of popcorn from Joe & Seph’s distinctive range. The popcorn will be available to purchase in all 18 UK BrewDog bars and from BrewDog’s online shop.
Detailed tasting notes on the pairings will be featured on the popcorn’s limited edition packaging and available from BrewDog bar staff upon request. The popcorn will cost £2.25 a pack.
The full beer and flavour pairings are:
- BrewDog Punk IPA and Joe & Seph’s Madras Curry with Lime & Black Onion Seeds popcorn
- BrewDog Five AM Red Ale and Joe & Seph’s Caramel, Pepper & Chilli popcorn
- BrewDog This.Is.Lager. and Joe & Seph’s Cheddar Cheese & Smoked Paprika popcorn
- BrewDog Brixton Porter and Joe & Seph’s Smooth Caramel & Espresso popcorn
- BrewDog Dead Pony Pale Ale and Joe & Seph’s Goat’s Cheese & Black Pepper popcorn
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