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Birmingham welcomes bubbly new arrival Chatime

By James Russell: Birmingham welcomes bubbly new arrival Chatime

December 3, 2014

Chatime, specialising in an extensive offering of delicious, authentic and refreshing Taiwanese bubble teas, will open its 9th UK store in Birmingham this month. Located in the Bullring Shopping Centre, Chatime will offer thirsty shoppers eight different styles of bubble tea, with a whopping 63 varieties and eight different topping options.

So what is bubble tea?

Put simply, bubble tea is a rejuvenating tea-based beverage – some served ice-cold and some piping hot. This traditional tea concept was created in the 1980’s and came to fruition thanks to the street vendors of Taiwan. Keen to experiment with new fruity flavours and alluring colours to attract more trade and keep competition up between hawkers, the bubble tea repertoire expanded rapidly. Before long, bubble tea had made it into the tea shops of Taiwan and a tea-drinking phenomenon was born.

Also known as pearl milk tea or boba milk tea, the word ‘bubble’ is actually an Anglicisation of ‘boba,’ which means ‘large’ and refers to the oversized and chewy tapioca balls that you’ll often see added to this revitalising and curiously filling drink.  Customers suck these little pearls up through the straw and fish them out with the spoon shaped tip.  Most recipes for bubble tea involve a tea base, mixed with fruit or milk. Slushy-style versions of bubble tea are also available at Chatime, made with ice and blended with syrup or fruit for that something extra refreshing.

The successful Chatime brand is run by a team of artisan tea developers and testers, and its nutritious teas are developed and created using state-of-the-art technology and fresh ingredients of the utmost quality. Menus change regularly to offer new flavour fusions, keeping the concept fresh and dynamic at all times.

Peter Wong, founder of Chatime UK comments “We are delighted to be launching our first Midland store in one of the busiest shopping malls in the UK just before Christmas. This is one of our first steps into expanding outside London and we look forward to introducing our delicious bubble teas to both locals and visitors to the City of Birmingham.”

Chatime, Unit K8, Bullring Shopping Centre, Birmingham, B5 4BU

Email us birmingham.bullring@chatimeuk.com

Chatime stores throughout the UK: London Soho, London Brunswick, London Chinatown, London Portobello, Nottingham Long Row, Oxford, Derby Westfield, Brighton

For more information about Chatime click here

Coffee is proudly sponsored by Kenco

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