P&G Professional offers advice to keep your reputation spotless
Clean linen can make or break a business’ reputation in the hospitality industry. In fact, even the smallest of stains can have a big impact on customers’ perceptions and how they think they are run, according to results from a recent P&G Professional survey. 45% of independent operators believe clean linen has a significant effect on guest satisfaction, and therefore overall customer ratings and reviews. Yet, despite this, 24% confess they do not even know how to treat tough stains.
This recent survey commissioned by P&G Professional, the out of home division of Procter and Gamble, revealed that the stains that are considered toughest to remove are wine and grease. 43% feel better product training will help them tackle stain removal, with as many as 49% believing that it is quality products that will improve the look of their linen. However, respondents also voiced concerns over the perceived cost of these products. 23% noted that cleaning already made up as much as 69% of their total budget, especially when unable to clean linens in the first wash or at low temperatures.
Commenting on this revelation, Jayne Clarke, Sales Director, UK & Ireland at P&G Professional said: “P&G Professional has long-standing experience working closely with the hospitality industry. We understand the importance of tackling stains to keep reputations intact and business thriving. Ariel Professional, available in powder and liquid form, is a unique solution offering zero tolerance, even for the industry’s toughest stains. In fact, it is quality products like Ariel Professional that can help hospitality businesses reduce costs as they deliver exceptional results at any temperature the first time around.”
To support businesses to further improve their ability to both remove stains and safeguard their reputations, P&G Professional recommends the following tips:
- Take stock to avoid wear and tear. Always ensure inventory levels are sufficient so that linens aren’t being washed too frequently. This causes fading and wear and tear at a more rapid pace. To ensure a longer shelf life, make sure you have the right amount of linens in stock.
- DIY isn’t the solution. Older stains are more difficult to remove once they have become oxidised, particularly those viewed by the industry as most troublesome, such as red wine, blood, food stains and sticky tape residue. It is also important to use detergents that are known for their ability to treat oxidised stains, rather than using DIY products.
- Make quality standards a procedure. This is paramount when it comes to avoiding mistakes that can be harmful to your reputation. Effective, continual education on following the proper procedures is important to ensure a positive first and lasting impression. Encourage all staff to check for stains before doing laundry. A treatment wall chart on display will ensure stains are dealt with properly.
- Treat stains the right way to minimise long-term damage. Contrary to myth, do not use hot water on stains of unknown origin. Hot water can actually work against you by setting protein stains in the fabric causing permanent harm to the material.
- No second chance to make a first impression. The number one negative review on ratings sites is for stains. Don’t risk your reputation by being caught out. Identify where stains are most likely to occur and ensure proper stain spotting measures are in place.
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