Manchester’s landmark event space, Victoria Warehouse, has signed a 5-year contract with high-end caterer SMART, who will provide the catering services at the venue from 11 November, 2014.
Steeped in history, Victoria Warehouse is constantly being re-imagined to keep it flexible for the creative needs of modern Manchester, and this move marks the latest in a line of developments to make the most out of the lovingly restored warehouse building that dates back to the 1900s.
Having hosted everything from music festivals, club nights and fashion shows to awards ceremonies, conferences and corporate events, the vast multi-roomed space can cater for events from a few hundred people up to 7,000.
Diverse and exciting events and catering
With the input of SMART, Victoria Warehouse will now be able to offer catering services as diverse and exciting as the events it hosts.
James Cohen, Director of Victoria Warehouse, comments: “Victoria Warehouse is a Manchester institution that revolves around reinvention and creative thinking. As a result, we are always on the lookout for ways to improve the space in a manner that gives it the future potential it deserves.
“SMART have many creative synergies with our company, and by bringing them on board we are able to underpin and improve our venue services, and provide high quality food to complement the incredible events that take place here.”
Stefan Maciejewski, Managing Director for SMART Manchester, says: “We love thinking outside the box, so we are excited to have the opportunity to produce food for such an unusual and quirky venue.
“We are looking forward to using our years of catering expertise to showcase the energy of the spectacular venue through our food, whilst building on the quality and creativity synonymous with the venue by fully integrating it at the catering level for all events.”
For more information click here
Find us on Facebook here
Follow us on Twitter @vicwarehouse
About Victoria Warehouse
The historic Victoria Warehouse, which dates back to the early 1900’s, has been lovingly restored as an events venue capable of hosting music festivals, club nights, corporate events, awards dinners and much more.
The versatile multi-room industrial space, located opposite Old Trafford Football Ground, can cater for events from a few hundred people up to 7,000.
The fully spec’d main venue has a stage and high-spec mezzanine area in the 4,200 capacity Room 1, staging in 1,250 capacity Room 2 and full power and vehicle access throughout. It also has licensed and fully stocked bars, production rooms, VIP bars, dressing rooms, green rooms and WIFI.
Victoria Warehouse Hotel occupies the same site, a 35-room hotel with bar, dining, spa and yoga studio. The unique space complements the history and raw architecture of the building with a cosy and eclectic interior design that offers an oasis of comfort for event guests and staff.
About Smart Group
The Smart Group is a dynamic collection of hospitality, catering and event management businesses with over 20 years’ experience; founded and led by CEO, Greg Lawson.
The Smart Group comprises:
Smart Hospitality – Delicious and dazzling catering for events
Smart Christmas Parties – Fabulous festive celebrations that excite and impress
Smart Live – Bespoke events that exude creativity, flair and fun
Smart Battersea Evolution – A central London events space with endless possibilities
Smart Experiences