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NRA to discuss what’s cooking in America’s kitchen at GRIF

By James Russell: NRA to discuss what’s cooking in America’s kitchen at GRIF

November 28, 2014

The structural business dynamics of the North American restaurant industry are changing dramatically. In an era of diverse consumer preferences, increasing complexities in global supply chains and more regulatory restrictions, restaurant operators across a variety of brands are struggling to stay current.

Phil Kafarakis, Chief Innovation & Member Advancement Officer at the National Restaurant Association (NRA) says,

“Stakeholders are constantly reviewing ROI. And they are looking at a wider and wider range of financial options – and demands. This is especially true in the booming fast casual segment.”

Kafarakis will host a session at the Global Restaurant Investment Forum (GRIF) to discuss how venture capital companies are meeting operator challenges and stirring the pot in many American restaurant kitchens.

Investment trends and opportunities

The North American market can be a bellweather for investment trends – the programme will look at what’s happening in the US and explore key trends for 2015 in the UK, Shanghai, South America and Middle East.  The GRIF programme will also address international expansion and the challenges that are presented when taking your brand global – using the experiences of Hard Rock Café and Wagamama. New F&B concepts will also have the opportunity to “Present their Concept” to potential investors and take advantage of the business opportunities on offer.

Insights and networking at GRIF

The Global Restaurant Investment Forum (GRIF) is establishing itself as the must-attend event for organisations and individuals involved in restaurant investment, development and expansion.  GRIF will tackle issues such as agreements between franchisors and franchisees, restaurant design, making hotels dining destinations, and gaining market share through social media.  This two day event will provide valuable networking opportunities and industry insights, and allow attendees to return to the work place with practical knowledge to apply to their business.

Registration

Registration for the Global Restaurant Investment Forum (GRIF) is now open and you can save $400 with the early bird rate.

See the programme here

The National Restaurant Association (NRA)

The National Restaurant Association is the largest foodservice trade association in the world – supporting nearly 500,000 restaurant businesses.

For more information about The National Restaurant Association (NRA) click here

Global Restaurant Investment Forum (GRIF)

GRIF is the premier restaurant investment conference, attracting many prominent restaurant advisors, franchisors, investors, financiers, management companies and new concepts.  It is organised by Bench Events (www.benchevents.com) which is known for producing, alongside Questex Travel + Hospitality and MEED Events, several top-level hotel investment conferences around the world including Berlin (IHIF), Dubai (AHIC), Istanbul (CATHIC), Moscow (RHIC) and Africa (AHIF)

To register click here; register now and save with the early bird discounts

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