The New Inventive Bar Company, the national premium bar operator, has appointed Beth McDonald as its Director of Marketing & Communications, with responsibility for further capitalising on the leading market position enjoyed by its two national brands, Revolution and Revoluciòn De Cuba. McDonald’s remit will see her utilise creative, cutting edge marketing techniques and initiatives to reach existing and new customers.
Significant commitment to growth
Mark McQuater, CEO, The New Inventive Bar Company comments: “I’m absolutely delighted to have Beth join the team. Her appointment represents a significant commitment by the business to further grow our position in the marketplace with the use of innovative, thought-leading, marketing and communication strategies to reach our key target audience. The position effectively fills the marketing leadership responsibilities left by Neil McLeod last summer who was Marketing & Sales Director.
“Beth is a marketing professional and brings leading market experience from both licensed retailing with the Spirit Pub Company and within the fashion industry with Arcadia. Beth has also worked on several national UK brands including Chef & Brewer and BHS. I’m really looking forward to welcoming Beth to the team, she is a high energy, creative and intelligent individual who will be an inspiring and knowledgeable addition to our team.”
The Inventive Bar Company is the leading national premium bar operator in the UK with 71 high-end bars across its Revolution, Revoluciὀn de Cuba and Nightjar brands. The business recently invested £10 million as part of its ‘Evolution’ programme to support a dramatic transformation of its 54 Revolution bars. Inventive Bar Company has a turnover of £110 million and is listed in the Sunday Times Top 100 Best Companies to work for, employing 2,500 employees and investing in 1,500 management training days a year.