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Fast-fine dining concept ‘Smack’ opens for lobster rolls

By James Russell: Fast-fine dining concept ‘Smack’ opens for lobster rolls

November 2, 2014

‘Smack’, the brand new dining concept from the Goodman Restaurant Group – the creators of Burger & Lobster – will be opening its doors on Tuesday 4 November.

The restaurant, located on Binney Street, Mayfair, will focus on lobster rolls, serving them both to eat in and take away, offering a fast-fine dining experience.

The menu will feature a range of signature lobster rolls, with five different flavours influenced from world cuisines, as well as cold, ready prepared whole chick lobsters. Sides on offer range from courgette fries to winter warming lobster chowder will also be on offer.

Drinks will include traditional homemade lemonade, with wines and craft beer priced at one level price point so that diners can enjoy a variety of products.

To celebrate the launch, Smack has teamed up with statement jewellery designer Moxham to create an exclusive limited edition key ring that will give loyalty discounts, access to VIP events and other benefits.

Smack, 26-28 Binney Street, Mayfair, W1K 5BN

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