Italian restaurant group Carluccio’s, run by CEO Simon Kossoff, will open 10 pop-ups shops over the festive season in order to boost sales of its Christmas food and drink products, which could generate an additional £1m in turnover for the company.
Each shop will be situated close to an existing Carluccio’s restaurant and will open daily from mid-November until Christmas Eve. Locations include Liverpool, Manchester Trafford Centre, Leicester, Bristol Cabots, Leamington, Bristol Cribbs, Exeter, Worcester, Bath and Milton Keynes.
The entire 2014 Carluccio’s Christmas range will be available including the brand’s gift boxes, panettone, Italian biscuits and sweet treats. Each pop-up will host (in keeping with the restaurants) shopping evenings on 27 November and 4 December with shoppers receiving a 10% discount on all purchases and complimentary mulled wine and festive canapés.
Successfully trialled
Simon Kossoff, Chief Executive, Carluccio’s Limited comments: “We trialled a handful of Christmas pop-up shops last year and they were extremely successful in generating additional sales over our most important retail period. It made perfect commercial sense to utilise empty sites nearby our restaurants to roll-out further temporary stores.”
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