Domino’s Pizza has been awarded The Best Use of Mobile award at The Econsultancy ‘The Digitals’ Awards 2014 in the Mobile category following the success of the company’s recent mobile activity, led by media agency Arena. Held at the Tobacco Dock warehouse in East London, Domino’s attended alongside the likes of Google, IKEA and Channel 4 but came out on top with their digital victory.
Converting social users into customers
Shortlisted for both categories in Retail and Mobile, Dominos’ win sets it as a key frontrunner in converting social users into customers in its campaigns.
The Digitals celebrate the work from brands setting new standards in the online world, giving recognition to the influencers in the digital community that are breaking new ground and seeing fantastic results.
Nick Dutch, Head of Digital at Domino’s Pizza said: “As a brand that embraces all elements of digital, Domino’s is thrilled to be recognised by a community leading the way in modern day marketing. We’re always looking to be ahead of the curve in ways to engage with our audience, so our award for ‘The Best Use of Mobile’ is further validation that we’re making the digital footprint we set out to create.”
Kay Tasker, Group Business Director at Arena Media said: “Domino’s understands the importance of digital to its consumers and has been working to improve the customer experience in this space. It’s fantastic for us to be recognised by the industry for delivering great work as a collaborative client-agency team where digital is integral to what we do.”
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Customers in the UK can order online at www.dominos.co.uk
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