• Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News

Hospitality & Catering News

hospitality and catering news

Radisson Blu introduces #Bluroutes for fitness enthusiasts

By James Russell: Radisson Blu introduces #Bluroutes for fitness enthusiasts

October 17, 2014

Radisson Blu ®, one of the world’s leading hotel brands, has a new program called #BluRoutes that will provide guests with running and cycling routes at select Radisson Blu hotels.

#BluRoutes start and end at the hotel and are designed to help guests maintain their exercise routines while travelling.

“We know that exercise is important to many of our guests, and we are delighted to introduce #BluRoutes to help them maintain their fitness regime while staying with us.” said Rose Anderson, vice president, Branding, Radisson Blu. “Each route has been carefully designed by hotel staff with a passion for sport so our guests can be sure that they are experiencing the best run or cycle that the immediate local area has to offer.”

In the UK, the first hotels to feature in the #BluRoutes programme are: Durham, Bristol, Leeds

With the rest of country scheduled to come on board in the coming months.

Participating hotels will have one or more routes of varying length and degree of difficulty that start and end at the hotel. #BluRoutes may be accessed via the Radisson Blu One Touch app, the new mobile app which puts all Radisson Blu hotel services and local area information in the palm of guests’ hands. Guests can simply choose their hotel and select ‘Out and About’ from the main menu to view the #BluRoutes. Guests may also access #BluRoutes via the hotel’s web site, or request a printed map from the hotel’s reception desk.

For a full list of participating hotels and more information click here

To download the Radisson Blu One Touch app click here

Email Newsletter

Subscribe to our email newsletter and keep a close eye on the UK hospitality and catering business

Subscribe to our email newsletter and keep a close eye on the UK hospitality and catering business

Search for hospitality and catering business news

H&C Email Newsletter

Keep a close eye on business across hospitality and catering 

Tweets by HandCNews

News Categories

  • Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News

Copyright © 2026 · Magazine Pro Theme on Genesis Framework · WordPress · Log in