Nira Hotels and Resorts has appointed Peter Nieuwland as the new Director of Sales and Marketing of Nira Caledonia, a boutique hotel in the heart of Edinburgh’s New Town.
Peter joins the Nira group after two years as Director of Sales & Marketing at La Manga Club in Spain. There, he increased direct bookings by 19% in his first year and developed new business through the sports markets of cricket, triathlons, football and golf, including the signing of a long term contract with the ICC bringing in business worth over €500,000.
Prior to that he worked for an independent sales consultancy, where he managed pre- and post- Olympic Games 2012 programmes to London and Scotland for a renowned UK-based DMC.
With over 20 years experience in the hospitality industry, Peter has also held significant sales and marketing roles with Hospes Infinite Places, InterContinental Hotels Group and NH Hoteles.
At Nira Caledonia, Peter’s role will be to build on the current marketing strategies and drive sales for the luxury 28-room hotel and Blackwood’s Bar & Grill restaurant.
For more information about Nira Caledonia click here