St Austell Brewery’s Proper Job is used to cleaning up at awards, but now the popular IPA is moving from the bar to the bathroom with the launch of a brand new Cornish soap made from the beer.
Beer has been a favourite tipple for centuries, but what people may not know is that beer has also been used for just as long as a skin-conditioner, and was even used by ancient Egyptians as a face freshener.
To harness those skin-nourishing properties, Cornish soap maker Sapooni has been working in collaboration with St Austell Brewery to formulate a gentle, nourishing & natural beer soap. The star ingredient is Proper Job IPA, which is brewed with Cornish spring water and a single malt made from Cornish grown Maris Otter Pale barley.
Sapooni’s luxurious soap recipe combines Proper Job with hops and essential oils of sweet orange & grapefruit, and has been created to complement and harness the hoppy, citrusy aroma of the beer.
Joanne Baskott, founder of Sapooni said: “We believe that a good soap should work with the skin, so our Proper Job Soap starts with a base of olive oil and coconut oil (deeply moisturising) and beeswax (to seal all the lovely ingredients into the skin). The finished soap has a rich, creamy lather, and the addition of a generous dollop of wild-harvested Shea Butter – a wonderful, intense moisturiser for hungry skin – make this soap a joy to use. It’s great for both sexes, as it has a fresh, citrusy scent from the blend of natural essential oils we use. What more could you want from a humble bar of soap?”
Putting beer to good use…
Jeremy Mitchell, Marketing and Communications director for St Austell Brewery added: “We’re very excited to see another local Cornish company putting one of our beers to good use in such an unusual way. The soap is on sale in the St Austell Visitor Centre and has been attracting a lot of attention – the way Proper Job has been combined with the other ingredients has resulted in a soap which smells very appealing.”
Sapooni is now based in Joanne’s native Cornwall, where they make a range of lovely soaps, skincare products & candles from their workshops on the banks of the Tamar. As an old Cornish family, Jo and Sapooni are proud to have recently been accepted onto the “Made in Cornwall” scheme run by Cornwall County Council. The company uses locally sourced ingredients and suppliers wherever possible, but remembers its origin and adds a glug of Cyprus virgin olive oil to each and every batch of soap.
Proper Job Soap is available from the St Austell Brewery Visitor Centre, or from Sapooni online, for just £3.75 for a 90g bar.
For more information about St Austell Brewery click here