Harry Ramsden’s is set to further increase its presence across the UK. Following the openings in August of outlets in Worthing and Falkirk, as part of recently signed franchise agreements, the brand is set to further its partnership with Welcome Break.
A new Harry’s outlet opens today (27 October 2014) at the Welcome Break South Mimms services, located at Junction 23 of the M25 near Potters Bar and is Harry Ramsden’s fourth opening with the service station operator.
9.8% increase in Q3 like-for-like sales
Joe Teixeira, CEO of Harry Ramsden’s comments:
“The public’s appetite for our brand continues to rise, as confirmed by the 9.8% increase in Q3 like-for-like sales. The success of our outlets currently operating within Welcome Break’s network of service stations is such that we are delighted to further develop the partnership with this latest opening in South Mimms. This allows us to continue with our ambition to increase our visibility and accessibility across the UK, reminding and indeed introducing the brand to millions of customers, many of whom are new to Harry’s.”
More outlets coming
There are currently deals close to being concluded in Yorkshire, Scotland and Worthing, which will mean more new Harry Ramsden’s outlets opening across the UK within the next six months.
Internationally, as part of the franchise agreement signed with the Ahmed Hassan Bilal Trading and Contracting Company, a well-known Qatari business operating in the hospitality segment, a new Harry Ramsden’s will be unveiled at The Pearl in Doha, arguably the Middle East’s most glamorous address in Spring 2015.
Going from strength to strength
Rod McKie, CEO of Welcome Break comments:
‘We are thrilled to be adding another Harry Ramsden’s outlet to our existing offering at Welcome Break South Mimms. It is a brand that is known and loved throughout the UK and whilst our customers will be pleased that they can have a taste of the seaside at Welcome Break, loyal Harry Ramsden’s customers will be delighted that they can now enjoy their favorite fish and chips when on the road. We predicted that this partnership would go from strength-to-strength and we fully expect that we will be continuing to introduce Harry Ramsden’s to other Welcome Breaks across the country in the near future.’
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