Union Hanover Securities has introduced the first images of its extended-stay Urban Villa concept hotel, which will open on 9 January and will begin taking bookings in November.
In April, Union Hanover acquired on a 999-year lease the landmark 25-storey tower from Barratt London, at its Great West Quarter (GWQ) scheme in Brentford, which it is transforming into 100 apartments.
Hospitality director and Urban Villa co-founder Andrew Fowler said: “Urban Villa establishes a new industry benchmark: it is refined and professional, yet has a playful edginess.”
Drawing inspiration from the conviviality of the British Inns of the past, the hotel boasts a combined reception and bar. Here guests can check in, have a drink, lounge with their iPads and/or request the Hotel Ambassadors to make a restaurant booking/suggestion.
Fowler added: “This is the heart of our hotel – our hotel ambassadors are receptionists, bartenders and concierges all in one and promise a warm welcome to guests, inviting them to linger.”
Located on the Golden Mile
GWQ is in an excellent location on the Golden Mile – the West End – Heathrow corridor. It is adjacent to a number of major corporate headquarters such as Glaxo, Sky, JC Decaux, Worley Parsons, EMC and Sega and is close to Chiswick High Street. “We are expecting it to trade very well. We have already had a number of large corporate enquiries.” Fowler said.
Union Hanover’s Managing Director Eric Jafari added: “We are very excited about opening our first Urban Villa in this location. The region has a significant shortage of boutique hotels and extended stay product. We are very much looking forward to being the social hub for local residents and corporates.”
The hotel was co-funded by EquityBridge Asset Management and Coutts. In February, Union Hanover unveiled a new team and a substantial equity injection by EquityBridge Asset Management, with which it announced it will grow its £350m portfolio to £1bn within five years.