Retro 50’s restaurant group Ed’s Easy Diner, one of the UK’s fastest growing private companies, is set to open its first Diner in Scotland at the end of the month. It will debut at the Fort Kinnaird Shopping Centre in Edinburgh, closely followed by a second opening in St Enoch’s Shopping Centre, Glasgow in November.
The 4,000 sq foot 150-cover restaurant will launch as a ‘BBQ & Grill’, a new brand extension, currently undergoing a successful trial at Basingstoke. The BBQ & Grill format features a larger menu with a selection of new appetisers, as well as a grill section of BBQ ribs, steaks and a mac & cheese that sits alongside Ed’s signature burgers.
The opening also marks the first move into the retail and leisure park sector for Ed’s – a strategic move to capitalise on the all-day dining and increased footfall found at these popular destinations.
Ed’s will work closely with UK employment charity Springboard to target local people in Edinburgh and Glasgow, offering worthwhile, long-term employment and careers. The restaurant group has become synonymous for hiring staff based on attitude, rather than previous experience; a policy that saw them shortlisted for the 2013 Springboard Award for Best Recruitment Initiative.
Outlet plans
Andrew Guy, CEO of Ed’s Easy Diner comments: “Fort Kinnaird is the perfect location for our diner and we are so proud to be launching our first ever site in Scotland. We have plans to open at least two more Ed’s Easy Diner BBQ & Grills during 2015 in retail and leisure parks, as well as open up to 15 new Diners in shopping centres and busy high streets across the UK.”
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Ed’s Easy Diner BBQ & Grill
Fort Kinnaird Shopping Centre
32 Fleming House, Kinnaird Park, Edinburgh, EH15 3RD
Ed’s Easy Diner
St Enoch Centre
55 St.Enoch Square, Glasgow, G1 4BW